Key Services Delivered
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Videography
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Social Media Management
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YouTube Production
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Short-Form Content Creation
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Advertising Creative
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Academy Marketing Content
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Content Strategy
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Brand Storytelling
Client Snapshot
Monthly Production Schedule:
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1 x Barbershop Content Day
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1 x YouTube Tutorial Production Day
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1 x Barber Academy Content Day
Platforms Managed:
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YouTube
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Instagram
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TikTok
Overview
Brazen Barbershop has been my longest-standing client and one of my most comprehensive content partnerships. Over the course of our collaboration, I've become responsible for the production and management of content across both the barbershop and academy brands, helping them build a consistent online presence, attract new customers, and generate academy enrolments.
The Challenge
Brazen needed a consistent content strategy that would:
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Showcase the skills and personalities of their barber team.
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Establish authority within the barbering industry.
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Grow their presence across YouTube, TikTok, and Instagram.
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Generate leads and sales for their barber academy.
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Maintain a steady stream of high-quality content without disrupting daily operations.
The goal was to create a content ecosystem that served both sides of the business: the barbershop and the academy.
My Role
Ongoing Monthly Content Production
Every month I spend three dedicated production days with the business:
Barbershop Content Day
Capture content featuring every barber in the shop.
Create short-form social content for Instagram and TikTok.
Film transformations, client experiences, and behind-the-scenes footage.
Generate enough content to maintain a consistent posting schedule.
YouTube Tutorial Production Day
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Film educational haircut tutorials.
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Produce long-form YouTube content.
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Capture supporting short-form clips for social platforms.
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Position the team as industry experts.
Academy Content Day
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Film organic content inside the barber academy.
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Capture student experiences and training sessions.
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Document academy culture and learning outcomes.
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Create content designed to attract prospective students.
The Result
Revenue Generated
The academy marketing campaigns generated approximately £100,000 in sales during the first year.
Brand Growth
The consistent content strategy has helped:
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Build a recognisable online presence.
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Create a library of educational and promotional content.
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Showcase the talent of the entire barber team.
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Strengthen the academy's reputation within the industry.
Long-Term Partnership
As my longest-running client, Brazen demonstrates the value of consistent, strategic content creation over time. By combining organic content, educational media, and paid advertising assets, we've created a system that continuously supports both customer acquisition and academy growth.
